Lorraine McGrath
, Associate Vice President Marketing & Communications at Signature Healthcare
Lorraine leads the strategic development and coordination of Signature Healthcare’s brand identity; leads the development of strategic and integrated marketing initiatives and activities; and communicates Signature’s vision, strategy and progress in an integrated way to all organizational stakeholders. She directs sophisticated content and creative services, digital, traditional and social media strategies, and integrated corporate marketing programs across various platforms and channels to include media and press outreach, website, advertising and promotion, brand development strategies, and marketing-related customer relationship and engagement activities. Previous to Signature, Lorraine held several leadership roles at Winchester Hospital and a leading environmental and energy service company. Lorraine began her career in the consumer packaged goods arena, where she spent over 14 years. In those marketing and sales management roles, her responsibilities included corporate brand strategy and execution, product and service innovation, corporate strategic initiatives, product and service launches and sales development for identified consumer and business-to-business markets.
